As a risk management chairman in my fraternity I fell very strongly that risk is a big deal no matter what you do. Obviously while working as a fraternity member you are more worried about suspensions and school policy. You must be concerned that even something done with good intentions could be perceived as a malicious act and can be detrimental to a chapter. With a business or project specifically, a risk blunder could end a perfectly ran project. Even if the project is being conducted with the best intentions and the focus is to accomplish a goal a over looked blunder could tear the project apart. For Instance, from a marketing perspective a poor market research could destroy a project. While preparing for a project a patent application is over looked. The market research doesn’t show another company is researching a similar project and the patent is lost to this company. By not analyzing competitive risk a company could lose an already expensive product line.