I would consider to set up the startup company as functional structure in the very beginning. As mentioned in lecture, this kind of organization is suitable for small startup and advantages are obvious: Functional departments arguably permit greater operational efficiency because employees with shared skills and knowledge are grouped together by functions performed. Each group of specialists can therefore operate independently with management acting as the point of cross-communication between functional areas. This arrangement allows for increased specialization.Even argues concerning communication between groups as well as decision making may be cast, startup company typically does not require multiple groups and board decision makers. Instead, how to make things happen and how to finish projects efficiently should be seriously considered.