One of the biggest hurdles my company has overcome in order to drive more innovation was similar to the point Dr. Simon mentioned in his lecture, about how companies often try to drive their innovation projects with their current operations. We were trying to create innovative products, but we were boxed in by our procedures and often had to abandon creative and innovative solutions. To overcome this hurdle my company started a new concept development group that was responsible for coming up with innovative concepts without having the constraints of our procedures to limit their ideas.