From experience, a project manager should be well informed of the current industry and market data that their product is apart of. The medical device industry is always growing and the need for medical products will always be a necessity. Therefore, being in tune with what the market gaps are for the medical industry your product falls under is vital. This can help differentiate your product from a competitor. It also opens the door for improving your device because you will be aware of the issues and customer needs that are present in the industry. A project manager should know this information and relay the knowledge to their project team to keep everyone up to date. Which can result in the discussion on how to improve the project to fit the current market data.