This is a very interesting topic to bring up. If the market does not seem appealing or in bad condition, then it would make sense for the company to decide to stop production. However, this could also, hurt them as well. Many times it may seem that there is no more need for the product, but when it goes on the market it may be very successful. Sometimes the consumers do not realize that they need the product until they see it built. This is not always the case; this is with pure luck that the product becomes successful. It would also make sense to look for a way to improve and better the design rather than completely stopping or holding off the product. This may delay the release of the product, but while waiting for the market to improve, the company can create a better version of the product.