I have gone through the scenario where a project was to increase sales but in the middle of the project the marketplace was no longer attractive to the project goal. As a result, many meetings were scheduled to discuss the corporate strategy, resources and cost. As a collective decision, it was decided to place my project on hold because the resources and time required to complete the project did not equate to the expected market sale of the project. As a result, the project was cancelled, and a new R&D project arose to improve a current product which would increase our sales drastically. If the resources, finance and time limitations for a project change within the middle of the timeframe because of market place exposure then the project team should regroup and reconsider continuing the project.