Retaining talent is very beneficial for several reasons. First, talent sometimes is hard to find. Talented individuals can potentially help those around them to complete projects and mentor others which is awesome in the workplace. Another benefit to this is that having skilled personnel can give the company a competitive edge. Measures to retain talent comes from the culture instilled by upper management. Upper management must establish an open-discussion, non-agressive environment to allow for employees to discuss potential ideas, comments, concerns openly without being targeted or shut down. The culture is crucial because that is seen on a daily basis. Essentially getting up to work is made either easier or more difficult if the individual does not like where he/she works. An open communication type culture in an organization I believe helps because everyone is given an opportunity to grow. For example, if someone has an idea to propose a new system to monitor data records, that person can talk to their manager and pitch the idea. Whether or not the idea takes off does matter but what is more important is to communicate with others. The manager should listen and not judge or shutdown. Sure the idea may not work but the manager and team can discuss the pros and cons and come up with a decision. As opposed to being told no that is a stupid idea… Which brings me to the last point —- if an employer is not keeping their employees happy, another employer might.