I think if I were to start up a company, I would try to go with a structure similar to the divisional market based org structure. As stated in the article, this is structured for a specific niche of market, such as a medical device. Medical devices do not reach out to much of the general market, but for the sake fo the medical market, it would be beneficial. Also, according to the cons for the structure, with something as specific as medical devices, the problems concerning autonomy are less likely to occur.