I agree with this point. Failed clinical trials is bad press for a company. Articles usually pop up when a company’s clinical trials fail for a medical device or drug. The same issue occurs, when an FDA doesn’t allow a product go to market. All of this is bad press and is a circumstance that most companies and employees of companies seem to forget as they are most focused on the aspect of strictly losing money. After the bad press spreads, subjects are more weary of joining and signing up for future studies with that company.