I think the main objective of any project I worked on is to have a solution for the customer or a good offer to the market. Of course, the project has to be achievable and deliver a final product on expected time is important. You might have the greatest idea and can make it happen, but if there is no need for final outcome in the market you can’t sell it. So I think an understanding of the market and/or customer need is the first step for a successful project. Also, you have to take into consideration the affordability of the final outcome. Especially if you are in a competitive market, you have to think about what going to differentiate your product from other.