I believe that when it comes to marketing, manipulation is the key component to success. Most customers at the time do not know that a product exist, do not know why they should buy the product, or do not know if this is the best product for them. In order to sell something you need to convince the customer that this is the product for them. Even when it comes to a new product where it is the first of its kind in terms of performance, not every individual will invest right away and buy that product. Some people may not need convincing to buy a product, but they had to of heard or found out about the product someway. That marketing, even if it’s just a simple picture and caption, captured that viewers attention and manipulated them to listen, to look, and to find out more, leaving them their first impression. Manipulation does not have to be some extreme measure or mind control, it can be subtle hints that marketing leaves for customers that will make them think about a certain product even after a commercial is over or after they exit a company’s website. That first time a customer hears about a product, can be the lasting impression they have of a product, and at that moment they have already been manipulated into thinking about it.
I think EI and manipulation go hand in hand. In order to manipulate an individual and sell a product you will need some level of EI in order to do so. If have a poor EI and brand or market your product wrong, then you could have just manipulated the customer into thinking you product is awful and is not what they were looking for. EI can allow a sales representative and marketing agency to develop a certain plan where they know how to grab their viewing audiences attention and then how to display certain facts and examples on why this product is best for them. Leading them to understand more about their customer, and how to give them prime examples of how this product can positively impact their life.