Some ways that company’s are engaging in Participation is through surveys, questionnaires, and special deals for customers. For instance, after you visit a company’s website, buy a certain product online or fill out a form on a company site, they will send you follow up emails. This will allow the company to engage with their customer and gain insight into how their experience was, how they can improve, and what the general public thinks about their product. Most people will just delete or throw out these messages or forms , but now company’s give customers incentives to fill out the forms. They will either place the form before the customer has to check out for an online store, or they can give the customer a deal. Such as filling out a questionnaire to receive discounts, coupons, or special promotional deals. On these participation sites, they might suggest new products that the customer may like related to the one they bought. They may give out a free package containing new products to the customer where the customer can try out these new devices or products on the market. Through certain endorsement deals, a company may bring in a famous celebrity figure to host events where customers can buy and try out new products. The customer now has to participate with the company in order to meet these famous celebrities or get a chance to meet them. Participation is mainly functioning through incentives that a company offers its customers in order to force feedback and interaction from customers or to persuade customers to interact. Deals where McDonalds has promotions, where customers win a free meal, but have to go online or enter in a contest to win a bigger price is getting participation from its customers.