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  • jz365 replied to the topic Discussion Topic: Mission and Vision statements in the forum Marketing and Sales 6 years, 7 months ago

    “Shifting Health Care Models By Putting People First”
    Optum

    “Developing Software to Help People Get Well, Help People Stay Well, and Help Future Generations Be Healthier”
    Epic

    I think Optum’s mission statement instills greater confidence than Epic’s. The mission statement from Optum shows more action, they are committed to shifting and changing the entirety of healthcare. It is also more concise without losing meaning, which shows that they put more effort into refining it. The scope is not limited, it could theoretically be anything that shifts healthcare. The mission statement from Epic shows a more centered focus. The scope is not as big, but the statement is more patient-centered. Both companies create software to be used inside health systems. From the mission statements, the companies, although their end goal might be the same, differ in their priorities. Epic is concerned more with patient health (secondary customers), while Optum appears to hold the hospital itself to a higher priority. They mention not the patients, but the actual system (primary customers) improving.