Johnson&Johnson:

Vision: “Caring for the world, one person at a time”

Mission: “To help people everywhere live longer, healthier, happier lives.”

A vision statement conveys the ultimate goal/purpose behind the company. In other words, it states what the company expects to see in the future as a result of their efforts. The mission statement provides how the company/business intends on fulfilling it’s vision statement. In the case of Johnson&Johnson, the company aims to help people by providing high-quality healthcare products and services. In other words, it aims to benefit people by findings ways to help customers improve their overall health. Another example of a vision statement would be Bill Gates’ vision for Microsoft. He wanted to change the world by making a PC affordable for every household. This tells us what change he wanted to make in the world. His mission statement reflects how he wanted to the computer affordable through Microsoft Corporation by improving the software and changing the computer’s design. Mass-producing the computer was an important aspect as well because there has to be enough supply to satisfy the demand. Both statements are important because having them gives company a target to aim for. You cannot hit a target that you can’t see; therefore, it’s very important to have goals in mind. The mission statement is a step that you take to fulfill your vision statement. Creating these statements provides a way for a company to keep focus on something and to avoid mistakes and wasting resources as their process goals will reflect both statements.