“Emotional Intelligence” is like some magical tool within some people; especially as it is made to sound in “Emotional Intelligence in Marketing Exchanges” by Blair Kidwell et al. To my understanding, this is just another one of those drives by the psychologist to understand man. Sorry to say, I experienced no satisfaction in all the efforts made to be convincing.

As human beings, we are born with the instinct to want to live on. Naturally, therefore we must thrive to communicate with others effectively to achieve our objectives. We started doing this with our parents, then our friends, and with strangers we knew nothing about.

According to Prof. Simone, sale is an act to convince someone else to change their mind, and marketing an act to get someone else to see that they need what we have to offer. What prevents the ability developed in our need to want to live on from kicking in as we attempt to make a sale, execute marketing or carry out a management function?

Fortunately, some people are born with the ability to be eloquent. Education then comes in to nurture such an individual to be cautious, and respectfully convincing as they carry out the art of sale, marketing or management.

What I am really saying is that Emotional Intelligence is inherent in us all; some just become nurtured into becoming expert salesmen, excellent marketing agents or great managers. It is an instinct in us.