GE healthcare CT scan uses marketing tools around the globe, consolidating more than 100 systems into just three: Zinc Ahead, Salesforce, and Marketo. Previously, it took a few months for GE Healthcare to get approval on content. The company uses the medical compliance software, Zinc Ahead, to review and approve content, curtailing the process by 70 percent. GE Healthcare also uses marketing automation software from Salesforce and Marketo for consumer communication and consumer engagement, by emailing to the doctors since email is their primary channel for lead generation. These platforms have helped GE Healthcare save time and resources.
Other company such as MedTech electrosurgical product are capitalizing on the growth of physicians’ use of social media, it has fully embraced social media, creating a presence on Facebook, LinkedIn, Twitter and YouTube, the company stays active on all of its social platforms, regularly adding updated information without overtly selling, the company’s CEO tweets, sending a powerful signal about the company’s commitment to social media, the company has devoted a big chunk of its homepage to social media, showing visitors the option of connecting with the company so this is the way the products of the Medtech is marketed.