SWOT analysis is a useful technique to understand the strength and weakness of the person or the organization and to identify the opportunities and threats that an organization or the person faces. GE Healthcare is a manufacturer and distributor of diagnostic imaging agents and radiopharmaceuticals for imaging modalities that are used in medical imaging procedures. Strength includes recognized brand image, excellent technology, innovative research and development, has ability for innovative technique to design products, strong organization culture. Weakness includes product recalls, environment legal constraints, change in revenue and profits. GE has opportunities in new product launch, it has ability to enter new business segments, it can expand through mergers and acquisitions, developing new product lines for each segment, creating new segment sub-brands, reorganizing the sales/service force, integrating diagnostics and information services to provide more complete segment solutions. GE has threats with increased competitive environment, there is increase in legal and regulatory pressures.