One thing I’ve noticed that’s becoming more popular among companies are giveaways. These giveaways always interest people, because of course, who doesn’t like free stuff? The caveat is that the person has to interact with the company in some way. Either buy buying a product or advertising for them on social media. Online, they may have to like or subscribe to their channel/page. It is quite a clever way to get people interacting together and with the product that companies hope they will buy. People are more likely to want the product or see other products from the same company that the customer will then want to buy. It’s a relatively small investment for the company with large possible windfalls as a result.