Prof. Simon has made it simple; he seems to define
i) Marketing: — as being able to have the customer believe that what you – the marketing agent – are
offering is what they truly need

ii) Sales: —- as being able to have someone change their mind into buying what is being sold

But then comes a study by Blair Kidwell et al in “Emotional Intelligence in Market Exchanges” which appears to lay emphasis on the ability to Manipulate the customer into buying whatever is being marketed.

Personally, I tend to think that Marketing is hinged more on communication skills, respect for the customer, being truthful to them than on being smarter than the customer who could then be more easily manipulated.

I love the professor’s simplicity; but hey, I am not disapproving author Blair Kidwell et al. What is your take on this? Please educate me.

What is “MARKETING” to you?