As Dr. Simon has mentioned in his lecture this week there is 15 grand strategies for marketing. The grand strategy which I will briefly talk on is the Turnaround strategy. From various resources the turnaround strategy is used when a firm has and is experiencing profit stagnation. One tactic to do this is to change the direction that a firm is currently doing. An example of this strategy is say a printing press company is becoming antiquity since technology has changed to e-books, the publication company will change to online publications in order to adapt to the change in market.