This is a fascinating factor to point out in branding. Sometimes people buy products just because of the color, which may sound absurd but it happens. From a website called HelpScout dot com, they go over the “ Psychology of Color in Marketing and Branding”. One fact is that color is too dependent on personal experiences which is universally translated to specific feelings. Another fact is that our brains prefer immediately recognizable brands, which makes color an important element when creating a brand identity.