To me, marketing is knowing your customers and targeting your sales pitch to get them to want to buy your product. This includes things like getting advertisements sent by mail or online, commercials/infomercials, or phone calls. Marketing in the medical device community is different because it is usually targeting patients with a sickness or ailment. Obviously things like population would play a big part in how your marketing is reaching your target audience. Knowing what age category you’re targeting can also help to cater your advertising to that specific audience. How readily available is this product and is it sustainable? These are some factors that would contribute to marketing for medical devices.