When designing the brand for a food company or a franchise, the color red is most commonly used because according to some researches, the color red does interact with customer’s decision by evoking more impulsive emotions and demands. Of course, appetite is the target word that the food companies want their customers to feel about their product. Big food and drink companies often draw their brand names or logos in red such as Coca Cola, Kellogg’s, Dr.Pepper, Lay’s, etc. Also a lot of food franchising restaurants takes advantage of this color psychology like the big red M in front of every McDonald’s location, the KFC uncle in red background, and also the cute panda in red circle brand of Panda Express. In words, this is a interesting, common, but very clever strategy for companies in food industry to potentially boost their sales. Sometimes even a very small feature of the design could precipitate the customer’s need to eat and influencing them to choose this brand that they feel most desirable to give it a “taste”.