One distinct color I notice is carefully used throughout many companies is red. Aside from being used with other colors to promote things like hunger, red often gives a more aggressive and loud expression when used; and companies often use it in small amounts to dramatically draw attention to something specific. In many cases, it is used for sales or limited time deals to emphasize the sense of urgency. And it certainly works. Another color worth mentioning is green. Green is most commonly associated with nature and pro-environmental messages. Nearly every marketing strategy that wishes to appeal to customers that support preserving the environment utilizes the color green to convince the audience that their product is “green”.