I found one of the most memorable types of advertisements are those that attempt to discourage dangerous habits, such as driving under the influence, by illustrating the ugly outcomes that may come forth. It’s chilling and eye-opening because these types of advertisements often start off normal and comparable to how many of us live our lives. But then of course they all take a turn for the worst and gives the audience the sense that it is very possible that that could happen to them too. However, from what I can deduce, it does not seem like this is a very popular strategy when attempting to advertise a particular product. If I were to guess, I would say that although opening the eyes of the audience to the worst possible outcomes that their product may prevent seems effective, it still leaves them with a negative and unhappy feeling. As a consumer, I am personally more influenced by positive messages that convince me that their product will give me satisfaction and happiness in the future. I don’t think I can point out many products that I have purchased out of fear and despair, and I’m sure many people will tell you the same.