I don’t know if I would use the word “manipulating,” but rather influential persuasion. People who work in marketing need to be able to persuade people enough to influence them to buy the product you’re trying to sell. A huge part of the way that is done, especially today, is through social media. Now that we have the option to block these ads, this means the ads need to be that much more captivating and influential in order for us to want to buy that product. Part of that engagement is using emotional intelligence to the advantage of the marketers.