I am choosing J&J to do a SWOT analysis.

Strengths
They provide to three different segments: consumer products, pharmaceuticals and medical devices. This helps them have a higher presence in the market compared to some other companies that provide only to one segment. They are a trusted brand among the medical practitioners and the consumers. They have a large sales force, which allows them to reach a broad range of customers both domestically and internationally.

Weaknesses
The company is involved in a lot of lawsuits. When there are fluctuations in the market, the operations are disturbed since it is a global brand.

Opportunities
There are new research and findings that can lead to new technologies, which will create opportunities for increasing market share. There is an increased demand of medical products, which will increase the benefits.

Threats
There is increasing competition which might cause a decrease in J&J’s market share. They had some of their products recalled from the market before, which creates a negative impact for the brand.