Companies usually attend conferences where they can preset and showcase a new product they have been working on. the conferences are effective because they include the desired audience the company is looking for. in these type of events, a company will prepare product information, showcases, demonstrations, Q&A to all the audience. it is a fast way to spread the word of the product in the field. companies also have representatives which task is to travel and present new products to current customers or new companies who will be interested in obtaining their product. these practices are fairly common and we have seen them in the past years, however, new marketing techniques have been seen lately such as online marketing.
companies are able to advertise their product via the internet using websites, and social media. It seems to be highly effective because it can reach out to people at a further extent and customers can see what companies offer easly.