Marketing is the activity of promoting, distributing and selling your product to a customer. It takes a good communicator to convince people into buying your products over others’. I think the whole manipulating the customer to buy what is being marketed might be a good strategy for companies selling products that are not health related. However, for when it comes to selling medical devices or drugs to customers, rather than trying to manipulate them, the sales reps. should be able to effectively and truthfully explain the advantages your technology or product has that will result in a better quality of life for patients over others. This will help build trust with their customers.