The color of brands is extremely important in marketing and brand design. It is stated that, “…90% of snap judgements are made based solely on color.” In healthcare, the leading color used by brands is blue. Blue is associated with trust, peace, dependable, tranquil, and more. Healthcare companies that use blue as their brand design believe that their vision/mission is represented by the color and what is associated with it. Examples of healthcare companies that use blue are Zimmer Biomet, Pfizer, Neuroface, and more.