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  • sin3 replied to the topic Discussion Topic: Mission and Vision statements in the forum Marketing and Sales 6 years, 6 months ago

    I had also researched Zimmer Biomet and came upon similar statements.

    First of all the mission and vision statement must be discussed and differentiated.
    Many people can confuse a companies mission and vision statement yet they are both distinct yet co-related simultaneously. A mission statement is a clear and concise statement that defines how the company does business and defines measures of success. These are usually one to two sentences long. The mission statement can also guide or establish the culture of the business. As many of my classmates have mentioned, the working environment is run by the mission statement of the company.

    For Zimmer Biomet, their mission statement is: “Alleviate pain and improve the quality of life for people around the world.”

    A vision statement on the other hand is a more broad/general statement (more of a long term goal), dictating how the company and products will impact their customers, as well as the future of medical devices.

    Zimmer Biomet’s vision statement is:
    Our commitment to patients shapes all day-to-day decisions at Zimmer Biomet. Relentless customer focus, innovative solutions, disciplined execution and our dedicated people enable us to deliver products and procedures to treat a broad range of musculoskeletal health conditions.

    Although I have not worked with this company, I can assume the environment and culture of the company is driven by these statements, with the employees striving to aid those in need and improve their quality of life.