Marketing has changed over time. Gone are times when advertising was honest and to the point, now more tactics such as emotional intelligence and manipulation is used to lure people to buy the products. I think that the main reason these tactics are used is because of competition. Similar products with similar functions in the market poses a huge challenge to companies. This forces them to do what ever they can to make their product seem more desirable than their competitors. If they can’t compete in quality, efficiency, and other such primary features, companies just focus on other methods to attract customers. I also think that marketing is different based on the generation. For example, advertisement to millennials is very different from advertisement to our parent’s generation. You said, “Marketing is hinged more on communication skills, respect for the customer, being truthful to them…” and this is what we millennials look for while our parent’s generation can be easily lured in when the sales rep is “being smarter than the customer who could then be more easily manipulated”. This is because we millennial know how to access information and get the truth easily, so companies try to be more open and truthful. My parents prefer speaking to agents rather than researching about them on the internet, but the sales represent can easily make any product sound like it’s the best and lure my parents into buying it. So I feel like the older generation can be manipulated more easily with marketing.
So in conclusion, I think marketing changes over time and for different generations. But as a millennial, for me, I prefer honesty and good customer service. I prefer researching on my own than looking at marketing schemes for information of the product I want to get.