Marketing is about selling the product. That can be through promotion, EI manipulation, truthfulness, communication, from a marketing standpoint that is not as important as making sure the product sells. Personally, I’m not going to market a product that I have to make up facts for in order to make it appealing. If I want to sell a product to someone, I want to convince them to buy it because I know the product inside and out and I know it will not only fulfill the customers needs, it will exceed them. In the end, customers look at reviews more than they look at the marketing anyways so making up facts to promote the product is not going to work for very long. As a customer, if the reviews I read on a certain product matched up to what I heard through the products marketing then I will respect the company for remaining true to the product and if I do purchase the product and am satisfied by it, then I will trust the company for some of my future purchases as well. For example, I needed a longer charging cable for my phone as my current one was too short and I needed it to be durable as well. After doing some research I saw that Anker cables were threaded to avoid tangling, durable, and came in a variety of lengths. The reviews I saw were mostly positive and after looking deeper into the product on their website I decided to purchase one. After using it, I was satisfied enough with the purchase I bought a few more cables for different ports that anyone I know could use if need be as well as a couple of different phone cases because I knew they were honest about their products and their performance and I trusted I would be satisfied with my choice.

I went on a little tangent there but to put it into a few words, marketing to me is about selling the product by honestly selling its strengths and using every other detail I know about the product to convince the customer that it is worth their money without making any false claims about it.