Emotional Intelligence (EI) is the ability to recognize one’s own emotions and feelings and of those around them. One will know if they have EI based on how they are able to cope with their own emotions and control their behavior accordingly. They will also be able to understand the behavior and thinking of others based on their emotions and act accordingly. One can be more emotionally intelligent by social interaction and practice. Empathy is also key in understanding other’s emotions. Companies rely on trends and customer reviews for EI.
EI, in this generation is heavily used for marketing and sales purposes. Companies lure in customers by positive reinforcement and emotional attachment. The reason companies use EI is because of competition. When similar products are on the market, with similar functions and features, companies need to do more than just present their product to get more customers. So they attract them using EI.
EI can affect the customer as it might present the product differently and affect how the people perceived it. The food industry especially does a lot of this with un-realistic and off-menu food posters, they also use rewards apps that connects the customers to the product at all times.