Marketing research indicates that approximately 80% of visual information is based on color and a person can only keep 3-4 pieces of information stored in short term memory at one time. A lot of time, money, and effort is placed into choosing colors for a new medical product since the color needs to attract attention and inform efficiently. In the medical industry, neutral colors are typically used for large medical equipment, and bright, bold colors are used as color coding indicators for safety (i.e. in a larger setting such as a hospitals biohazard bins are red). From my experience in the Diabetes industry, marketing materials range in a variety of colors to match the company’s logo and theme as well as the product’s packaging and labeling. While the colors used for the actual products are specifically limited to neutral colors such as black, white, and gray hues. There are target range indicators for diabetic medical devices in which these colors are typically refrained from using in marketing materials because they are color indicators. Green for being in your targeted blood glucose range, red for being low approaching hypoglycemia, and yellow or blue for indicating being high approaching hyperglycemia. From my experience, it can take over 9 months to complete the marketing research for just simply determining brand name and color.