Color plays an important role in branding as it is the first impression that nay customer gets. It is also said that it is a secret of producing good identity of a company. Colors are more than visual aid as it also conveys emotions, feelings and lot more. Color in branding and advertising has a great psychological effect on people. Properly chosen colors defines your companys value, supports and strengthen the brad positioning and also helps in distinguishing it from other alternatives available. So picking a right color should never be underestimated.