Agreed, color does play an important role in everything whether it is about restaurants, hospitality, products or brand name. Every color has their own meaning which represents the companies and their goal. Such as Going green uses Green or yellow, because it helps society to understand the importance of environment, and surrounding of us. The color green is the color of life, nature, energy,recycle, it is associated with significance of growth and happiness. This color is visible everywhere nowadays since every companies is trying to deliver a message of going green and save the plants to consumers.