Hey Roberto,
The topic is very interesting. Lamiaa has a good example why it is necessary.
I understand, it is very competitive to bring something new in the market, and it makes sense that owners or company considered every angle when it comes to promoting their businesses. Unfortunately, it does not work for healthcare marketing industry. I think restriction is necessary to preventing from any fraud activities and benefit patients since they are the one effecting from all this. And I believe any high cost gifts are intended based to achieve something that is hard to accept.