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vcf3 replied to the topic Advertising in the forum Marketing and Sales 6 years, 6 months ago
I remember a commercial for DOVE products that stood out to me. I have always used Dove cosmetics products for as long as I can remember and given that I have a peculiar interest in this women studies especially in woman self-hatred and lack of self-esteem, it just seems logical that that particular commercial piqued my interest. In the commercial, there was an FBI sketch artist drawing a woman from how she described herself, and then from how a complete stranger described that same woman. The drawings were completely different, and Dove shared a compelling statistic that only 4% of women around the world consider themselves beautiful. I found this statistic just really sad.