All projects start off initially with an idea, then the idea if interesting is further discussed upon among group all the important members of the company and if they find it has potential, they move forward with the idea or else the idea gets scrapped of then and there, or sometimes allocated a limited amount of funding. Many of the ideas that have potential don’t get funding as sometimes the amount needed is huge, also most times the people who give out the funding are a businessman and all they need is a good return of investment on the project they are funding. So if the risk factor of the project is low then it will attract funders but if the risk factor of the project is more then it will be very difficult to find an investor. These are the factors why I think most ideas don’t get the funding.