I believe that a good project proposal should include the market gap which you are trying to target with your product. Today’s technology develops incredibly fast, and because of this, there is a device to meet almost any need. However, just because a device exists it does not mean that it fills an entire market, therefore, it is important to find the market gap. For example, electric toothbrushes exist, however, does an electric toothbrush that is under 200$ which can also work in outer space exist? This is obviously an exaggerated example to get my point across, but it clearly shows the idea of a market gap. When proposing a project to investors, you want to make sure that they see the potential for profit. Hence why the market gap is important for any project proposal.