This week lecture covers the project life cycle. One of the shortcomings of the project life cycle model is that it is too project-focused. It places the project in isolation and not as part of a broader business initiative. This often creates a sense of “project myopia”. Project managers get an idea of what is right for the project’s success, but miss what they should do to meet the client’s needs. Perhaps the project planning took too long and the client’s goals are now completely different. Or maybe there is new management at the client’s company that doesn’t support the original objectives. The traditional project life cycle model wouldn’t tell you these things. What modifications or adjustments do you think can be made throughout the project life cycle to create a more integrated approach to project management?