Evaluating risk may not be as murky as it may first appear. The lectures does not go too deep into risk management, but after assessing the risks, there are methods to better quantify the risks involved. Performance measurement metrics could be used directly in evaluating FMECA scores when determining the likelihood of failure. Of course, there is some subjective judgement, but that judgement is based on the business strategy. If the risk involved cannot be be managed to be acceptable by the company, then the project will have to be discarded or pushed off until a later time. The only way I can see a Project Manager can push for a high risk project that he/she has a personal connection to is by putting in greater effort into managing the risks. Overlooking some risks based on a personal agenda will result is severe consequences to the Project Manager if those potential hazards do result in negative consequences.