Two companies, Kimberly-Clark and Halyard Health, were found guilty of fraud eight years ago for the medical gowns they sold. The gowns were marketed for disease protection and claimed they met AAMI level 4 standards. However, the defendants concealed data…   Read more»

The transition from an Engineering role to Sales or Marketing in medical device development is a highly valuable career pivot that leverages technical expertise for commercial success. An engineer’s intimate knowledge of a device’s features and design inputs is an…   Read more»

The medical device market demonstrates a consistently robust market growth rate, fueled by global demographic and technological trends. The global market size is typically valued in the hundreds of billions of U.S. dollars and is projected to expand at a…   Read more»

Differentiation in the highly regulated and competitive medical device market is paramount for achieving sustainable market share. The primary strategy involves establishing clinical superiority, which requires demonstrating significantly better patient outcomes, reduced complication rates, or enhanced procedural efficiency through robust…   Read…[Read more]

I think the best mode of selling for this would be physicians and dentists themselves because they are the ones using it and they will be able to help spread the word because there are definitely connections. It helps if…   Read more»

I think for a medical device it is best to highlight what the other brands are lacking and then exploiting that to sell your own product. It sounds harsh, but the products are going to be different in some way…   Read more»

Building off what has been said already, I think it is important for people to understand their audience and then use a strategy that will help them sell the product the most. Usually, the best bet is to show off…   Read more»

I think marketing for medical devices should first and foremost focus on presenting positive patient outcomes. It should especially be emphasized for outcomes that beat out competitors to highlight the benefits. For new devices you will probably be restricted to…   Read more»

For dental tools, as someone else has already mentioned, dentists tend to be in small practices that they may own and run themselves as opposed to larger hospitals. This makes marketing to them more difficult compared to patients themselves and…   Read more»

@shreya  I think you bring up a really great point about how different audiences being important for narratives. I think that different narratives and storytelling styles should be used for different target audiences. For the examples you use, investors, healthcare…   Read more»

Yes, storytelling can help people understand medical devices better. The importance of clear and clever communication is found in sales as well. Hospitals depend on purchasing departments to acquire medical devices, equipment, and services. They are searching for ways to…   Read more»

Dexcom is another company that has been doing great and growing. It’s a business known for its continuous glucose monitoring (CGM) devices, and has had impressive development in recent years. With the help of international growth and expanded insurance coverage,…   Read more»

I think your description of it as “serious science meets stand-up comedy” is really accurate. Especially for those who are not very knowledgeable about science, storytelling undoubtedly makes complicated devices more understandable. But who the story is for, in my…   Read more»

Differentiation can rely less on the product itself in a time where many devices have similar features/functions and more on how businesses use patient outcomes and real-world data to create an engaging narrative. By using digital biomarkers, patient testimonials, or…   Read more»

In my opinion, double-blind studies are definitely the most reliable way to test how well a treatment actually works. While single-blind studies help reduce some bias, there’s still a chance that researchers’ expectations can influence how results are recorded or…   Read more»

Researchers use several strategies to minimize the placebo effect and ensure their results accurately reflect a treatment’s true impact on the person’s body. One common method is the double-blind study design, where neither the participants nor the researchers know who…   Read more»

Clinical studies are essential for developing new treatments, such as testing cancer immunotherapies or innovative medical devices like heart stents, or hear valves to ensure they truly work before being approved for patients. They give researchers real-world data on how…   Read more»

A company with a motivating mission statement and a vision that encompasses a bigger or more inspiring goal can effectively distinguish itself from competitors. A unique or modern purpose can secure stakeholders and boost employee morale. The value of these…   Read more»

Novo Nordisk has experienced remarkable growth in recent years, due to the success of its drugs Ozempic and Wegovy. The company’s market value and revenue increased significantly in both 2023 and 2024, with annual revenue reaching $33.72 billion in 2023…   Read more»

I believe my skillset would be best suited for product management. I am highly organized and skilled at managing multiple tasks and priorities at once, which are both important traits for overseeing a product’s lifecycle. I also enjoy collaborating with…   Read more»