If I were to create my own company, I would create a company that designs and manufactures accessible technology for people with any sort of impairment that makes it hard for them to use their hands or general hand weakness….   Read more»

Involving patients in marketing strategies can be beneficial, but there are also downsides. Having someone who might potentially use your product be able to give input on what other products they use and what made them buy those products would…   Read more»

Great post, @dev-doshi! I really like how you connected the mission statement, design process, and marketing together. I completely agree that marketing shouldn’t be treated as a separate function. At the end of the day, both design and marketing are…   Read more»

Thank you for the detailed and thoughtful response, @dev-doshi! I completely agree with your point that stricter scientific review should be part of the marketing process, especially in a field like medical devices, where misinformation can directly affect patient outcomes….   Read more»

If I were to create a company, it would be a physician-led medical technology company. I would be the physician, and this company would design and create evidence-based devices directly from clinical experience. I would close the gap between engineering…   Read more»

Hi @atmeh-njit! Excellent post and question. I totally agree that marketing is essential, but also very risky in the medical device field. Marketing is so that the buyers want the product and understand why they should want it. This is…   Read more»