I think a lot of what makes an advertisement memorable is repetition. If people are exposed to a certain jingle or slogan over and over again, it's inevitable that it will get stuck in their mind whether they like it or not, like an overplayed pop song. This happened to me lately with TV commercials for the prescription drug Ozempic, an injection intended to improve blood sugars for people with type 2 diabetes. All the commercials have a jingle that used the same tune as the song Magic by Pilot ("Oh oh oh, Ozempic"). It can be quite annoying, especially when they rattle off all the drug's side effects while the happy music plays in the background. But the commercial with the song is just on TV so often that I now know what Ozempic is; if I just saw the ad once or twice I probably would have forgotten it existed. So I think this repetition is important when it comes to advertising, especially for brands that aren't already household names.
One of my favorite series of commercials are the Progressive commercials. They're unexpected and you never quite know what's going on or what the commercial is for until Flo, or one of the other Progressive characters pop up at the end. I think that their commercials display great expertise by drawing the watchers in to keep them engaged and interested then presenting the product with some dry humor. The commercials bring the perfect combination of drama and humor all in less than a minute and have (on more than one occasion) sold me on the product. Through their commercials, they convey the extreme conditions under which an insurance policy with them will cover and the discounts that one may receive by starting a policy with them. As a customer that fell victim to their tactical commercials, I think they do a great job in advertising their products.
The only reason I watch the super bowls is because of the commercials! I love the amount of time and effort companies spend putting into commercial for their products. One that I remember was a car commercial for Honda where a family had the car until their daughter grew up. It was very emotional and the only think that remain consistent is their SUV. It demonstrated the durability and consistency in the vehicle although everything seemed like it was changing. They had enough seats for the children, then friends, then sending their daughter off for college. The use of pathos was remarkable!
The most memorable advertisement that I observed was a Doritos commercial. In the commercial, a man had a problem with a mouse living in his house. He attempted to lure the mouse out of its hole in the wall many times, but to no avail. The man exhausted all of his option, but then came up with the idea to use a Dorito chip. He placed a chip outside of the mouse's hole and then pulled a chair in front of the hole. He sat in the chair and ate Doritos chips in front of the hole, while waiting for the mouse. A man in a mouse costume burst through the wall and tackled the man in the chair. I think that advertisement stuck with me because I was not expecting the end and I found it to be very funny.
Hello,
For many people, Apple's "1984" Super Bowl commercial stands out as one of the most iconic and memorable advertisements. Directed by Ridley Scott, this ad introduced the Macintosh computer and used a dystopian theme to symbolize the breaking free from conformity and embracing a new era of personal computing. The imagery, storytelling, and the way it captured the audience's imagination made it a groundbreaking and effective marketing campaign.
Another example is the "Share a Coke" campaign by Coca-Cola, which personalized their product by printing individual names on bottles and cans. This campaign not only created a sense of personal connection with the brand but also encouraged customers to share their experiences and photos on social media, making it a massive success in terms of engagement and brand recognition.
