I agree that providing clear evidence based data on safety and effectiveness is important for doctor's and patients. I think that patients want to feel that the product is safe and effective regardless on how the company claims that the product's design is effective. They want to see that the product is shown to be effective and safe for others before it's used on them. Marketing can be used to provide results from Clinical Trials to the doctors, and also provide them costumer feedback. If the product has been in the market for a long time, success rates can also be provided to the patients to earn their trust. 

I believe that medical device companies need to be as transparent as they can be as the devices are being used in humans. I had taken a bioethics class and understanding and talking your patient really takes skill to not scare the patient, anger the the patient, or take advantage of the patient. I wonder if maybe sales representatives in the medical device field should take a 'bioethical' course to understand where doctors come from when applying it to patients. Do you think sales representatives should take a bioethical course to understand a little bit more? Personally I think it could not hurt and may even benefit sales.

Medical device companies can use marketing strategies to build trust with both doctors and patients by focusing on transparency, clear communication, and evidence-based messaging. Here are a few key ways they can achieve this:

1. Evidence-Based Marketing for Doctors
Doctors, as experts, look for well-researched, peer-reviewed clinical data that demonstrate a device’s safety, efficacy, and long-term benefits. To earn their trust, companies need toPublish Data Transparently.

2. Patient-Centered Communication
Patients, on the other hand, often have a limited understanding of the medical complexities, so companies need to communicate in a way that is simple, yet comprehensive. Companies should Provide Clear, Accessible Information, Highlight Patient Outcomes, Engage in Patient Advocacy.

3. Transparency and Open Communication. Transparency is critical to building long-term trust. Medical device companies should be Honest About Risks and Limitations. 

By focusing on transparency, honesty, and balancing the needs of both doctors and patients, medical device companies can use marketing not just as a tool for promotion, but as a way to build trust and foster long-term partnerships in the healthcare.

I think medical device companies can make a huge difference by being upfront and honest in their marketing, not just trying to sell a product. For doctors, it’s all about the evidence—showing real data on safety, effectiveness, and how the device works over time. They need to see the science behind it. For patients, though, it's more about having simple, relatable explanations that make them feel comfortable and understand how it’ll help them personally. Nobody likes being left in the dark, especially when it comes to their health. By focusing on clear, honest communication with both doctors and patients—talking about both the good and the bad—companies can build genuine trust. It’s not just about making a sale; it’s about showing you really care about the people who will be using these devices.

In terms of marketing, we all have seen those drug commercials on TV where it is usually a patient describing their story and how this medication saved their lives, while the doctor on screen agrees and explains what it does. This is a way to show a patient’s story and how life-changing the product is, and how it has improved people’s lives, showing its effectiveness. It is always either a happy, informative commercial, or a sad beginning turning into a happy ending type of commercial. I think that these commercials do help in a way. We learned that the company would send out the company message to marketing, who would send that to the customers. Then, the customers would give customer information back to marketing and they send it back to the company. These companies then use that information to appeal to their target audience. Using feedback of the patients and doctors would allow the medical companies to earn their trust. In a sense, it is a way of saying “we hear you and we understand you”. It shows that these companies are willing to use what the patients and doctors are saying to provide the best medication or device for them. The doctors could talk about their opinions on the product based on the information they have received like clinical data, and even provide their own clinical data and papers to enhance and provide evidence as to why that product is good. With patients, they would like to be informed about the product in an easy-to-understand way. They should make the commercials informative, but not so dense with words that it loses the people’s attention. They should feel that the medical company sees their issues and is there for them.
I believe that it is extremely crucial for companies to be open, honest, and transparent with their devices and/or drugs they are putting out on the market. In the medical world, drugs and devices are being made constantly for the patient’s health and well-being. They are trying to help patients recover and assist them to continue their well-being for the future. All of these devices and drugs are being put inside the human body or being applied on the outside. We have learned before that all of these products need to be compatible and biocompatible with the human body and not cause any adverse effects. If any of those issues were to occur, that can result in extreme side effects, causing harm to the patient, and worse of all, can cause death. This would also result in a massive lawsuit against the medical company that distributed that product. Of course, no one wants that, especially in healthcare. If these medical companies were to advertise their products and lie about what the product actually does, then that can lead to a distrust in the public eye, and, as mentioned before, cause adverse side effects. It is best to be open, honest, and transparent to earn and keep the trust of the target audience. These patients need to trust that these products are the “best-choice” for them when it comes to treatments. They should know and understand how it was created and processed. If these companies hide this information, how will we know what we are putting into our bodies? How can we know if they added something into the product or are missing important factors needed? Say, with over the counter medication, they should include active ingredients, warning labels, directions, and dosage. I would not use any of those products if they do not include them. I would also not use those products if they claimed to be better when they removed an ingredient or added an ingredient without listing it or being official with it. I am sure that everyone is skeptical about medical devices and drugs that they would be using for their health. Everyone is worried about what is the best treatment plan for them and they need to feel confident in the product that they will be using for a couple of weeks to a couple of years or even for life. We all want what is best for us. The best outcome for healthcare is creating better treatment options and healthcare. With doctors and clinicians, it would help for them to know about this information in order to make informed decisions and share the best practice for their patients. This increases the relationship between patient and doctor, while also giving the doctors a reputation that they are providing the best care. 

Medical device companies can build trust with both doctors and patients by creating marketing that focuses on education, honesty, and transparency. For doctors, trust grows when companies share clear, evidence-based research that demonstrates a device’s safety, reliability, and clinical value. For patients, effective marketing means using simple language, visuals, and real stories that make complex information easy to understand. Being upfront about both the benefits and potential risks of a product helps the company appear genuine and accountable.

Transparency is especially important in healthcare because decisions based on incomplete or misleading information can directly impact patient outcomes. When companies prioritize openness, they show that they care about improving lives, not just selling devices. This approach strengthens long-term credibility and builds stronger relationships with both physicians and patients. Do you guys think most medical companies are transparent enough about product risks or do they still tend to emphasize only the benefits?