This week’s lecture discusses the mission statement for a company and how the marketing in medical devices must align with this statement across departments. What stood out to me was how marketing is often treated as a separate entity from design. However, I think both are about understanding people. Medical device design takes into account human factors to make sure that the device is safe, compatible, and actually usable in the real world. I think marketing should follow this same pathway, taking in human feedback from the public itself to send the correct message or to alter the message to the correct one. This would allow marketing to be as properly managed as design documentation. 

For the Widget marketing plan that Dr. Simon shared with us, there was a focus on brochures and digital outreach. If these exact marketing materials were reinforced with user feedback data, then marketing would be more effective. Marketing would become more educational instead of advertising, which is more beneficial to the public in the long run and will even bring in more profits through transparency. Should regulatory agencies like the FDA begin requiring user feedback data to support marketing claims? How would this be effectively achieved, and how would such a big influx of data be handled in order to effectively market, profit, and educate the consumers? Do you think AI could be integrated into this, or would there be a privacy issue?