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Do Cultural Differences Affect How Medical Devices Should Be Marketed Globally?

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(@naomialves)
Posts: 21
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When it comes to labeling and regulatory submission most companies localize their formatting to the regulations of specific regions, but what about marketing strategy? For example, a patient-monitoring device might be sold on innovation in the U.S., but on affordability or accessibility in developing markets. Due to this do you think companies should change their global marketing messages to reflect cultural values around healthcare?


 
Posted : 19/10/2025 10:11 pm
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