**I couldn't post the reference for some reason

I have came across these grand strategies including market growth, product development, turnaround and liquidation. Market growth centralizes on expanding the market for present product. Product development relies on creating new products. Turnaround is a strategy used when a new direction is needed, when the firm/company is not functioning well, stalling etc. Liquidation is the desperate remedy when the firm/company don't have any other choise but to selling off its assets. Like the quote from the start of lecture 2 stated "Tactics are what you do when there is something to do. Strategy is what you do when there is nothing to do", I think grand strategies means long-term goals and different strategies are suitable for different situation/stages of development.
The example I could provide is from my personal experience and it's not a well-known company. During college, I used to work part-time as a sale associate/assistant manager for a store in a company called Second Time Around. They are a clothing resale company, lasted about 40 years. I saw them going through different stages of Market Growth, Turnaround in within 4 years. They first expanded the market, expanded stores in different regions, added online stores via website, social media. After that, they turnaround and remodeled the whole company, hired a new CEO, managers. Unfortunately,a year or two after, the company went out of business.

Two strategies that work well for medical device companies are direct marketing, and coordinated content streaming. Marketing directly to clients and other corporations is one of the best methods for medical device companies. Most products developed by these companies are not meant for the average consumer. Therefore, there is no need for an over the top large consumer strategy, rather directed to physicians, hospitals, and other device companies that use these products as materials. Another excellent strategy is to use the online platforms more efficiently and to its full potential. Its common to see companies update their online platforms with just their new products and provide information about it. It's a good start but it's not still lacking in potential. "At the beginning of the year, the medical device marketer should map out a strategy for blogs, online PR, and social media that includes news about the company, anticipated product releases or updates, and educational information for the medical community as well as patients." There should be a "constant stream" of information so there is an active presence of attention-grabbing information on all online platforms, therefore more activity means a higher traffic of possible consumers.

https://www.mdconnectinc.com/medical-marketing-insights/medical-device-marketing-strategies-for-2016

One example of grand Strategy is Market growth. Market growth is a low-risk strategy compared to other, more encompassing, strategies. Instead of investing in research and development to create new product offerings, the market-growth strategy focuses on growing the market for a current product. An example of this is an electronics company that develops markets for an existing stereo system instead of developing a new system. To develop new markets it may be necessary to sell stereos in other markets as time passes, such as in foreign countries that are less technologically developed. Some of the Companies which uses this type of strategy are Nike, Cardinal Health, Walgreen, Tesco and etc.

According to Business Jargons, there are four strategic alternatives for an organizations grand strategy:
1. Stability strategy
2. Expansion Strategy
3. Retrenchment Strategy
4. Combination strategy
I will discuss the stability strategy which focuses on maintaining its current position and business operations. Usually this strategy is adopted by firms which are a small-scale business. There are three outcomes by this grand strategy:
1. No-change strategy
2. Profit strategy
3. Pause/Proceed with caution strategy
In a way I can see Getinge using certain ideals from the stability strategy with their intra-aortic balloons. This acute therapy product sold by Getinge makes up for approximately 1/3 of their revenue. And for that reason, they don’t want to change the design of their intra-aortic balloons. They want to maintain their profit without having to change the product. They are comfortable with their current position in terms of selling their acute therapy product, intra-aortic balloons, worldwide. The success rate for this product is the reason why it is sold globally at a higher rate than a majority of cardiovascular acute therapy products.
References:
http://businessjargons.com/stability-strategy.html

One grand strategy that is frequently used in medical devices and technology companies is product development. Product development deals with the company investing heavily in research and development in order to launch new and innovative products to market. The overall strategy of investing heavily into R&D provides a competitive advantage to the company over rivals as they should have a superior/more desirable product from the strategy. Examples of this can be seen in many medical devices, i.e. hip implants and bone grafts, as companies tweak designs, material used, and even the composition of the product to claim a superior product to rivals. Also in the tech industry this is seen clearly with companies such as Apple, Samsung, and Microsoft as they release new phones, tablets, and computers every year on a cycle in order to generate consistent revenue. This strategy of releasing cyclical products every year is clearly using the product development plan as they change both hardware and software of the products and claim it is their fastest and best product to date.

Source
http://smallbusiness.chron.com/examples-grand-strategies-businesses-14377.html

I want to introduce a cellular network firm (JIO networs) that recently disrupted the market and already has more than 100 million subscribers within one year of its launch in India. The strategy that it employed was a freemium strategy when you lure in potential customers giving everything for free but charge a premium for additional features. By offering your partially launched product for free, you would give a chance for loyal customers to think twice to stick to one company. Also, this makes the market more stabilized and get more control over the share. However, this strategy is capital intensive and returns would take a long time.

This is an interesting question. In my opinion, when recent graduates apply for the positions in the related field, they do not necessarily look whether the company is Limited Liability Company vs Corporation. In today’s world, it’s very challenging to land a job without having internship or co-op experience. Furthermore, for recent college graduates, it’s important to get industry experience and one shouldn’t decline the opportunity based on the type of corporation of the company. One should look at the company’s mission, explore the opportunity for career growth, and ethics to see if work environment is adequate. Personally, I believe in the engineering industry, it doesn’t matter on the type of corporation. However, it’s important to know recent mergers and acquisition activity to see what’s next for the company.

As Dr. Simon has mentioned in his lecture this week there is 15 grand strategies for marketing. The grand strategy which I will briefly talk on is the Turnaround strategy. From various resources the turnaround strategy is used when a firm has and is experiencing profit stagnation. One tactic to do this is to change the direction that a firm is currently doing. An example of this strategy is say a printing press company is becoming antiquity since technology has changed to e-books, the publication company will change to online publications in order to adapt to the change in market.

According to identifying and evaluating business strategies there are about 17 gran strategies that describe program of action and resource allocations. These strategies include concentration, market development, product development, innovation, horizontal integration, vertical integration, concentric diversification, Conglomerate diversification, turnaround, divestiture, liquidation, joint ventures, export-based strategy, global market strategy, international expansion strategy, strategic alliances and consortia, keiretsus & chaebols. These plans allocate skills, resources and organizational arrangements for successful strategic implementation. The strategy selection depends on goal, appropriate timing, flexible, consistent and strong support.

One grand strategy used is User Acquisition which is part of growth marketing. Companies partner with platforms to target specific populations. Organic growth is the increase of new users that come in without external influences such as advertisement. From organic, trends and data analyses are built with this information and used to target new users. The company will now spend X amount of dollars developing advertisements and growth strategies specifically aiming for these people. The goal of UA is essentially spend money and hopefully earn money. For example, my girlfriend's company, Tilting Point Inc., is a mobile publishing agency and they have recently partnered with big IP such as Star Trek to develop efforts in user acquisition. This partnership has committed a fund of $132 million.

I'm not sure if this strategy translates into medical devices but if any other student knows of such an example, I would love to hear about it. I'm assuming that UA is not a strategy independently executed but coupled with other marketing strategies to determine the best population for a new device.

A company that comes to mind when I think of good marketing is Starbucks. What type of grand strategy do they use? They have achieved global market status, there are Starbucks everywhere and in almost every country. The stores themselves serve as advertising because they are on every street corner and more ubiquitous than your average ad. Another grand strategy they use is "joint ventures" - Starbucks stores can be found inside Target and Barnes and Noble. They also maintain a consistent brand image. Another huge market strategy they use is innovation. They are constantly coming up with new drinks and flavors, and new contests and competitions on their app. They have a very loyal following and have created a behemoth company by using smart marketing strategies that other companies can learn from.

From the list of grand strategies that Dr. Simon mentioned in his lecture, I will focus mainly on market growth. Market growth is a low-risk strategy compared to other, more encompassing, strategies. Instead of investing in research and development to create new product offerings, the market-growth strategy focuses on growing the market for a current product. An example of this is an electronics company that develops markets for an existing stereo system instead of developing a new system. To develop new markets it may be necessary to sell stereos in other markets as time passes, such as in foreign countries that are less technologically developed.

A grand strategy states the means that will be used to achieve long term objectives.  Key factors of this strategy may include market development, product development and organizational development through acquisition .Grand strategy is what happens after you get the product out or obtain a number one position in the market. Grand strategy is the plan of the future.